![]() By going beyond just the “Respond with Y to opt in” type of welcome, Kmart is letting the user know that this channel is an important part of the Kmart experience. Kmart shows this in a smart way by using SMS as the channel of choice for their welcome series. Like we mentioned above, users these days are texting up a storm, so your SMS campaigns should take advantage of these regular visits to the text app. SMS marketing loses impact when used infrequently and inconsistently. Unless your users have unusual settings that delete their messages regularly, their texts stay in their inbox for at least a year. ![]() Speaking of keeping your brand top of mind for customers, SMS is an underutilized channel for campaign marketing. With features like custom domain support, your SMS marketing gains credibility, keeps your brand name top of mind, and puts your customers at ease. Without that custom URL, such an SMS could feel like spam. Taking it one step further, Kylie Cosmetics customizes the URL based on the product line to give the recipient a bit more context. In this example from Kylie Cosmetics, the brand builds trust and clout by providing URLs that feature “Kylie Cosmetics” right there in the name. Modern SMS marketing can be more personalized-to the user and the brand! We’ll get to the user below, but for the brand, it’s simple now to get your brand name front and center in your SMS marketing. This doesn’t have to be the case anymore. It’s often associated with impersonal language, a quick discount, and a URL that feels like someone knocked over a Scrabble board. Working in tandem with email, where maybe you added location to your list of data points to collect from users, SMS can be a great channel to incorporate contextualized information that recognizes where the user is and improves their experience. The Nudge builds a sense of community and understanding through SMS. Going one step further, The Nudge also allows customers to respond to better refine the content to their own preferences. An SMS service that provides updates about happenings in your area, The Nudge does a great job at sending relevant messaging that pertains directly to users’ locations. Since this is a mobile channel, you’re sending your messages literally to where the customer is. You’re keeping your brand top of mind.Īnd since SMS messages are often in a simply-designed app without distractions-opposed to, say, Instagram where you can check a story, view photos, watch videos, etc., etc.-you get the customer’s undivided attention to read your message.īut, there’s an underutilized aspect to SMS too. If they’re using their mobile devices, and you send an SMS, the chances of engagement are much greater. The benefit of reaching your customers where they are is painfully obvious. Heck, even your emails are being read on mobile. adults are spending almost four hours a day on their mobile devices. population owns a device capable of receiving SMS messages. Top Benefits of SMS Marketing Reach Customers Where They Are ![]() Here’s a quick look at how your customer experience can benefit from adding SMS to your channel repertoire. So for marketers, adding SMS to your strategy is all but a no-brainer. Texts and SMS are important, is what we’re trying to say. 40! As recently as five years ago, text messaging was the single most popular feature used on smartphones.Īnd with everyone in one spot, not seeing family and friends, suffering from Zoom fatigue (stay safe friends), the number of daily texts is likely rising quickly. How many times did you check your texts today? Whether you’re an avid texter or not, there’s a high likelihood you sent or received a text at some point during the day.Īs recently as 10 years ago, the average text user was sending or receiving over 40 messages per day. Even adding just one mobile channel can vastly improve your customer experience. With that in mind, welcome to the Plus One series where we’ll be going through the benefits of using multiple channels to reach your audience. And for your marketing, usually that one is email. ![]()
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